Eat Well, Live Happy

To cook in Italian... Mangia bene, vivi felice

Italian Brand Lofra to be Exclusively Imported by EuroChef USA

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EDGEWOOD, NEW YORK – January 2023 – Lofra Italy is proud to announce its partnership with EuroChef USA as the exclusive US importer of the brand’s Italian-designed and manufactured kitchen appliances.

Lofra, one of the most prestigious and well-recognized brands in the world, has been manufacturing high-quality home appliances since 1956. Designed and manufactured in the hills around the city of Padua, each Lofra appliance is carefully designed and built with the high-quality standards of a “Made in Italy” brand.

“Lofra is the perfect fit for our Italian-brand family with its superior design, innovative technology, and functionality,” explains Melissa Haber, Vice President of EuroChef USA. “The brand meets the needs of any customer that is seeking unique design and impeccable performance for their kitchen appliances.”

Three exquisite collections of Lofra ranges will be initially offered to the US market, each with their own distinct design and aesthetics that will satisfy even the most demanding and sophisticated customer.

Left: Lifestyle shot, the Dolcevita collection. Right: Silhouette shot, Dolcevita 60” Dual Fuel Double Matte Black + Brass trim.
  • DOLCEVITA COLLECTION: A tribute to 60 years of Lofra history that combines the latest cooking technology with a touch of tradition.
    • Available sizes: 30”, 36”, 48” and 60”.
    • Available fuel types: Dual Fuel & Induction (30” & 36” only).Color options: Stainless Steel, Matte Black, White and Lavender.
    • Trim options: Brass and Chrome.
    • Matching ventilation options available in 36”, 48” and 60” sizes.
    • Starting MSRP: $7,499.
Silhouette shot, Maestro 36” Induction in Blue with Stainless Steel trim
  • MAESTRO COLLECTION: A versatile collection of ranges with a presence as strong as its performance.
    • Available sizes: 30”, 36” and 48”.
    • Available fuel types: Dual Fuel & Induction (30” and 36” only).
    • Color options: Stainless Steel, Matte Black, White and Blue.
    • Starting MSRP: $6,669.

Left: Lifestyle shot, the Curva collection. Right: Silhouette shot, 48” Dual Fuel in Stainless Steel
  • CURVA COLLECTION: An innovative, patented design that represents the perfect union of tradition and modernity.
    • Available sizes: 36” and 48”.
    • Available fuel types: Dual Fuel.
    • Color options: Stainless Steel, Matte Black, White and Blue.
    • Starting MSRP: $6,949.

Every Lofra range is packed with features that even the most discerning chef will appreciate, including semi- sealed brass burners, ergonomically designed metal knobs and handles, telescopic glide shelf support, triple-pane glass oven doors and so much more.

For press release and high-resolution images, click here.

About Lofra: Lofra has been manufacturing high-quality home appliances since 1956. Located on the hills of Padua, Italy, Lofra has grown to become the market leader of freestanding cookers and built-in appliances. The brand is a global consumer reference point for the kitchen industry and is the pride of the Italian manufacturing industry. For additional information about Lofra visit www.lofra.us.

About EuroChef USA: Since 2001, EuroChef USA has been the national distributor of Italian-made professional style major appliances. The brand is the national distributor and exclusive importer of the Verona, and now the Lofra, brand of Italian-made professional style major appliances. EuroChef’s brands offer a full line of ranges, ovens, ventilation and cooktops nationally through a network of regional distributors and specialty appliance retailers.

Save $200 on the Verona CHEFS PAK with the purchase of any Verona Range!

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A chef-worthy range calls for chef-worthy accessories. The Verona CHEFS PAK includes a cast iron griddle, maple cutting board, steamer pan set, beveled spatula, digital meat probe and two protective oven mitts. Save $200 with the purchase of any Verona range! Promotion valid from February 1st, 2023 to December 31st, 2023.

Most Popular Posts of 2022

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Another year has come and gone, which means it’s time to reflect on our most popular posts from 2022. We love taking the time to review the designs that grace our Instagram to reflect on this year’s trends and think about what new ideas we believe will emerge as we head into the next year.

Do you see yourself designing a kitchen like the ones below for yourself or a client? Below are our most admired kitchens of 2022 to provide inspiration for your next project.

It’s Not all White Anymore

Remember when all-white kitchens were the most desirable? They aren’t anymore!

The latest trending kitchens do feature white as the main color, but instead of everything in one shade, there are multiple shades of white spread throughout the space. This kitchen features bright white cabinetry with a range hood surround in off-white. That same off-white hue makes its way into the shiny, rectangular zellige backsplash and countertops. This kitchen is finished off with wooden accents of varying finishes and grains. It’s still the all-white look, but updated for a warmer atmosphere in the home.

Thank you to Home by Julianne for tagging us and spotlighting your 36” Dual Fuel Range!

This kitchen also takes the top spot for one of the most popular on our Instagram. Similar to Home by Julianne, @kalakleindesigns used white zellige-like Scandinavian tile, white cabinetry and off-white countertops. She paired it with a wooden-framed range hood surround and wooden décor dotting the walls and windowsill.

This kitchen features our 36” Electric Double Oven Range.

New Uses for Traditional Cookware

This lovely Dutch oven isn’t just used for cooking – turn it into a makeshift flower pot to display directly on your range! Laura Reister used her Le Creuset Enameled Cast Iron Heart Cocotte for Valentine’s Day flowers. You may want to try this hack if you have little no counterspace, but still would like to display seasonal blooms. It’s perfect for apartments or kitchens without islands.

This kitchen features our 36” Prestige Dual Fuel Double Oven Range.

Pops of Color in Unexpected Places

Susan Serra also features a red Le Creuset Dutch oven in her kitchen, which perfectly matches the red runner and Burgundy knobs. So many ranges on the market only offer knobs in Chrome, but our Designer Series ranges allow you to choose two colors of knobs –– Black and Burgundy.

This kitchen features our 36” Designer Series Induction Range in Matte Black with Burgundy knobs. The range is reminiscent of the iconic Christian Louboutin black pump with red soles ––daring in black with a surprising pop of color in the most unexpected places.

Want to be considered in our next design round up? Simply tag us @veronaappliances on all social platforms or use #VeronaAppliances when you share your space! For more projects, products, trends and news Verona Appliances, follow us on Facebook or Instagram or visit www.veronappliances.com.

Savvy Consumers Turn from Trendy to Friendly as High Prices Motivate More Sophisticated Purchase Decisions

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In the world of appliances brands, smart consumers are finding entry-level luxury brands like Verona Appliances whose style, quality and functionality are on par with trendier brands, but come at a more accessible price and are in-stock!

First there were no appliances to be found and then came the price increases due to supply chain issues and inflation. While manufacturers have shouldered some of the costs, consumers are seeing at minimum a 13% increase in appliance pricing from 2021 to 2022, according to the Bureau of Labor Statistics and in some cases, they could be as high as 20% more given that many promotional plans and rebates have been discontinued. Moving from high-priced brands to an “entry-level luxury brand” can go a long way right now for the customer that needs to balance their budgets.

Fortunately, there are hidden gems in the market that are beautiful, functional and reliable – but they do not carry the same high price point as trendier brands. These entry-level luxury brands are getting more than a second look as savvy consumers are ditching brands whose pricing has risen astronomically for companies who have items in stock, come at a lower price and often prove to be more feature rich for the money. With a little research and persistence, consumers are unearthing these gemstones and turning them into hot commodities overnight.

“As a family-owned company since 1958, we are seeing a lot of interest in our brand recently,” states Melissa Haber, vice president of Verona Appliances. “Verona is crafted in Italy, but made for the U.S. market. We don’t spend millions of dollars in marketing – so it takes a little extra effort to find us – but feature-by-feature, our products are on-par, if not better than brands that can charge more because they have more status in the market. Our office still answers phone calls in person, in New York, and our customers really appreciate the one-on-one connection, service and help. There are definite benefits beyond price for picking brands like Verona.”

“Consumers should also be wary of ‘made-in-China’ copycat brands that have recently come on the market – they lack quality and features but their price points are low, so they are grabbing the sale,” states Haber. “They do not compare in features and quality to established brands like Verona that have a good track record for service and quality. Consumers really have to look to find not just a good price, but a great value.”

Verona Appliances recently introduced their Prestige collection with seven new 36” electric ranges. The new 36” electric double oven ranges are an industry exclusive, with an upgraded look that is only surpassed by its high-powered capabilities. The single ovens are offered in four colors (Stainless Steel, White, Matte Black and Burgundy) and the double ovens offered in three colors (Stainless Steel, White and Matte Black).

A Matte Black Range Sets the Mood for this South Florida Kitchen

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Verona Appliances partnered with Haley Jones of Me and Mr. Jones to craft a moody black kitchen for her South Florida home. To her surprise, Haley didn’t realize that so many homes in the Florida area didn’t have gas hookups available, but she found a great alternative with an electric range from Verona.

“I wanted a gas range look and stumbled across the Verona Designer Series Range,” she says. “This was the first appliance we picked out after weeks of searching for a range that would fit the aesthetic of our modern kitchen.”

Continue to read below for more details on Haley’s experience with her Verona range.

Photo Credit: Haley Jones of Me and Mr. Jones

The Brand

Haley and her husband wanted a range in matte black with sleek and modern lines. The model they went with is the 36” Designer Series Electric Range. “The size is great and fits our space perfectly,” she says. “The home originally had a 30” range, but we wanted something a little bit larger to anchor the space and we love how substantial it looks!” Haley also liked how there were several Verona retailers near her, so she felt comfortable choosing the brand in case a repair was needed in the future. 

Note: If you’re interested in a Verona appliance or need repair assistance, you can use our store locator to find a licensed retailer near you. 

Photo Credit: Haley Jones of Me and Mr. Jones

The Design

According to Haley, the overall design of the range is what drew her and her husband in immediately. “It’s so sleek, simple and modern, which is exactly what we wanted for our kitchen remodel,” she says. “We opted for the single door instead of the double-door because I wanted the option to cook sheet pan meals on a large baking sheet.”

Another design feature she appreciated was the feet. “I know that’s oddly specific, but it’s one design feature that I love,” she says. The range in her previous home in California was lower to the ground, so it was more difficult to get under the appliance to recover lost baby and dog toys. The feet on the Designer Series Electric Range raises the appliance higher, therefore, it’s easier for her to sweep, mop and recover toys from underneath.

Photo Credit: Haley Jones of Me and Mr. Jones

The Cleaning

Haley also mentioned how simple her appliance was to maintain. “The cooktop is incredibly easy to keep clean in comparison to other electric ranges that we’ve owned,” says Haley. “In addition, the soft-close oven door actually can come off completely! It’s one of my favorite things about this appliance.”

Note: Instructions for how to remove the door on this model is found on page 22 of the user manual. Cleaning and maintenance instructions start in page 17.

Photo Credit: Haley Jones of Me and Mr. Jones

The Functions

The electric cooktop on the 36” Designer Series range has five burners. “I typically only use two at one time, but I love the larger burner in the center of the stove,” says Haley. “All the burners heat up quickly and cook evenly.”

As for the oven cavity, Haley says she typically cooks with the normal convection function, which cooks evenly as well. A fan and multiple heating elements help cook anything, from a roast chicken to a batch of brownies, with ease since it encourages even heating. 

Photo Credit: Haley Jones of Me and Mr. Jones

Review Summary

Overall, Haley says she and her husband absolutely love their electric range. “The size, the design, and the functionality of it are all really great. The design alone makes it worth the money in my opinion!” She also appreciates how she can customize her range with different colored knobs. “We have a Matte Black set that I plan on installing, but these knobs are also available in Burgundy.”

Are you ready to add an electric Verona range to your kitchen? Explore our many options at www.veronappliances.com. For more products, projects, trends and news Verona Appliances, you can follow us on Facebook, Instagram, LinkedIn and Pinterest.

Why Choose Electric Cooking?

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Verona Appliances Stays Ahead of the Curve with Stylish Single and Double Oven Electric Ranges

36″ Designer Electric Range in Matte Black
Photo Credit: Anastasia Casey of the Identité Collective

Electric ranges and cooktops are increasing in popularity among homeowners and designers. Why? According to a growing body of research, gas appliances, which long reigned as the supreme cooking method and hailed by professional and home chefs alike, are proving to be harmful to the environment – and us.

Research shows that living with a gas appliance has led to increased risks of asthma and other illnesses – especially in children – due to harmful air pollutants like nitrogen dioxide and methane. And it’s not only while the appliance is boiling a pot of water for a pasta dinner. In fact, more than three-quarters of emissions occur while the appliance is not in use.

In addition, those same pollutants are harmful to the environment. Yearly emissions from U.S. gas cooktops are equivalent to the emissions transmitted from half a million cars. Overall, homes and buildings are directly responsible for about 13 percent of the country’s annual greenhouse gas emissions, mostly from the natural gas burned by furnaces, water heaters, clothes dryers, and gas-powered stoves and ovens.

Gas appliances may become a thing of the past. Some cities are banning new gas hookups for appliances to reduce air pollution and emissions to help in fighting climate change. “Electric cooking will become more of a player in the market as cities and states across the country start to eliminate the possibility of gas appliance installations,” states Melissa Haber, Vice President of EuroChef USA, the exclusive importer of the Verona brand.

A ban on gas appliances has already happened in New York City, where new buildings under seven stories cannot have gas hookups starting in 2023. The ban on taller buildings will go into effect in 2027. In fact, the State of New York is considering a version of this ban in 2027, as well. The San Francisco Bay Area has already had a similar ban in place for the past year.  

“We noticed our electric appliances have been increasing in sales,” says Haber. To keep up with changing market demand, Verona released a stylish electric range model with single and double oven options to suit varying tastes. “Our new Prestige 36-inch electric ranges offer the highly sought-after pro look without compromising on performance,” says Haber. “There are very few electric options in the market that are both feature- and style-rich at this price point, so we’re sure our new collection will spark a lot of interest.”

Electric appliances are safe, easy to clean and will make any kitchen renovation easier ­– which is a welcome relief considering supply chain issues and labor shortages are still impacting the kitchen and bath industry today.

Easy to Clean

For Anastasia Casey of the Identité Collective, who’s used to cooking with gas, an electric cooktop was a learning curve. However, her opinion on this cooking method was transformed.  “For starters, it’s shockingly easy to keep clean,” she says, as the cooktop surface is entirely flat. “Without all the metal grates to fuss over, I can just let it cool and wipe up any spills or splatters.”

Appliance owners can effortlessly clean an electric cooktop with a damp dish rag and soap. For caked on messes, a little warm vinegar can go a long way.                             

Safe

While an electric appliance doesn’t completely eliminate the risk of burns or fires, it does lower the risk because there’s no open flame. For extra safety features, the appliance often comes with “power on” lights and residual heat warnings to inform appliance owners when the surface is still hot to the touch.

Induction is also a form of electric cooking that is often purchased with safety in mind. With the Verona Designer Induction Range’s electric magnetic coils, the surface does not retain or give off heat since only the pot is directly heated.

Less Fuss with Renovating

Home renovations have increased dramatically in the past few years, and it’s a shift that will continue to increase in the years to come. But with supply chain issues and labor shortages still impacting the industry, renovating any room in the home, such as a kitchen, can be a headache for all parties involved.

If a homeowner doesn’t have a gas line already set up, installing a hookup can be a costly and time-consuming process filled with inspections and installation appointments. But with an electric appliance, the installation process is easier and less expensive. “Once things were in place, we simply plugged things in and put them straight to use—electric appliances for the win,” says Anastasia Casey.

Solutions for Gas Cooking

Not everyone is able to, or has the means, to replace their gas appliances with electric. So, what to do if the switch can’t be made? Invest in a range hood, which can cut the appliance’s air pollution in about half. Range hoods are critical components for every kitchen, as they work to pull the air into filters or a duct to remove odors, grease, moisture, smoke, and harmful particles (such as greenhouse gasses) during cooking.

Going electric is the way of the future. Choosing an electric appliance will not only help the environment, but will improve air quality in the home and make life easier and safer.

About Verona: Verona Appliances’ stylish line of ranges, ovens, cooktops, ventilation, dishwashers and refrigeration have been featured in upscale kitchens around the world since 1958. Designed and manufactured in the suburbs of Venice, Italy, each Verona cooking appliance is held to the highest standards of quality and is made to U.S. market specifications. Verona’s new 36” electric double oven ranges are an industry exclusive, with an upgraded look that is only surpassed by its high-powered capabilities. EuroChef USA is proud to present the Verona line of appliances through an authorized network of U.S. distributors and retailers, suitable for any sized kitchen.

For more information visit https://veronaappliances.com/

Verona Appliances Electrifies with their Colorful New 36” Electric Single and Double Oven Prestige Collection Ranges

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Verona Appliances, crafted in Italy but made for the U.S. market, expands upon their renowned Prestige collection with seven new 36” electric ranges. The new 36” electric double oven ranges are an industry exclusive, with an upgraded look that is only surpassed by its high-powered capabilities. The single ovens are offered in four colors (Stainless Steel, White, Matte Black and Burgundy) and the double ovens offered in three colors (Stainless Steel, White and Matte Black).

Verona’s Prestige 36” electric ranges feature an impeccably designed 5-burner black ceramic electric cooktop that’s easy-to-clean with full-sized elements to accommodate pots of any size and a multi-tasking dual element that ranges from the PerfectSimmer™ (700W) to a powerful InstaBoil™(2100W) setting. The collection is available in a highly sought after 36” option that adds professional performance to any space.

Verona’s large, energy-efficient electric ovens are equipped with a spacious capacity.  Even the main oven in the double oven range can easily hold a 25-pound or more turkey. The secondary oven also has ample space and can accommodate a 9” x 13” sheet pan or baking dish for side dishes and casseroles. Upgraded aesthetics include the Prestige collection signature beveled doors, round handles and robust knobs, creating a focal point in any kitchen environment.

“Electric cooking will become more of a player in the market as cities and states across the country start to eliminate the possibility of gas appliance installations,” states Melissa Haber, Vice President, Verona Appliances. “Our Prestige 36” electric ranges offer the highly sought-after pro look without compromising on performance in up to four colors, choice of single or double electric ovens, true European convection, seven cooking modes and a full-sized storage drawer. There are very few electric options in the market that are both feature- and style-rich at this price point, so we’re sure our new collection will spark a lot of interest.”

Details:

  • Powerful 5 Burners/Zones from 700W to 2,100W – multi-tasking dual element that ranges from the PerfectSimmer™ (700W) to a powerful InstaBoil™(2100W) setting.
  • Intelligently designed cooktop configuration to fit large pots on all 5 burners.
  • True European Convection: 7 cooking modes that are programmable with the digital clock and timer functions.
  • 4 colors (Stainless Steel, White, Burgundy, Matte Black) for single oven, 3 colors for double oven (Stainless Steel, White, Matte Black).
  • Broiler pan included with 2 heavy duty racks in single oven, 4 heavy duty racks in double oven.
  • EZ Clean porcelain oven surface and black ceramic glass cooktop.
  • 304 Stainless Steel.
  • Adjustable Stainless-steel legs.
  • Full-sized storage drawer.
  • Glass oven door can be removed for cleaning by the homeowner.
  • Large capacity to fit a 25-pound turkey in single or main oven of double oven model – with 9” x 13” pans fitting easily in the secondary cavity of the double oven.

MSRP starts at a very competitive $3,299 for single oven in stainless steel and $3,999 for a double oven in stainless steel.

For press release and high-resolution images, click here.

About Verona: Verona Appliances’ stylish line of ranges, ovens, cooktops, ventilation, dishwashers and refrigeration have been featured in upscale kitchens around the world since 1958. Designed and manufactured in the suburbs of Venice, Italy, each Verona cooking appliance is held to the highest standards of quality and is made to U.S. market specifications. Verona’s new 36” electric double oven ranges are an industry exclusive, with an upgraded look that is only surpassed by its high-powered capabilities. EuroChef USA is proud to present the Verona line of appliances through an authorized network of U.S. distributors and retailers, suitable for any sized kitchen.

Spring Kitchen Décor Ideas

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The days are getting longer and the weather is slowly, but surely, getting warmer. The world is coming alive with greenery, bright colors and floral prints in fashion and interior design to signify the arrival of spring. For décor lovers, a new season means it’s time to give your living space a refresh. Not quite sure where to begin? We recommend starting with the heart of the home, your kitchen! Read on as we share our favorite seasonal style tips for decorating your kitchen for spring.

Budding Blooms

Spring is a time of rebirth and a fresh start for flora and fauna. Flowers are starting to pop out of the ground, the grass is becoming greener and trees are beginning to bud. If you love nature and find solace in having the outdoors in your home, mirror what you see outside into your kitchen.

Budding branches can make an excellent addition to your spring kitchen décor. Find a few in your backyard if you’re looking to be cost-savvy, or purchase a few pieces at your local craft store to display year after year. Hemingway Interiors upcycled an old vase with spackle to create a rustic, artisan look with budding greenery on her kitchen island.

36” Prestige Gas Range

Sensational Seasonal Scents

In addition to decorating your kitchen with flora and fauna, you can also use scented candles as a centerpiece on your kitchen island. Keep the scent light and airy with notes of eucalyptus, jasmine, citrus or rose. Make it even more of a centerpiece by placing the candle on a decorative wooden cutting board or in a large shallow bowl, and add accessories like a wick cutter and a snifter.

If you’re more conscious about open flames, a decorative wax warmer will work just as well. 

36” Prestige Gas Range

Showstopping Centerpiece

No vase? No problem! Laura Reister got creative with her range décor and used her heart-shaped dutch oven as a pot for fresh tulips. The pink and red hues pop brightly against her white backsplash and countertops. This décor trick will certainly catch guests in your home by surprise – and might inspire them to do the same!

To get this look, we recommend the 36″ Prestige Dual Fuel Double Oven Range.

Floral Fabrics

Hanging a dish towel over your range handle can make clean-up in the kitchen a breeze. It’s also such an easy way to add seasonality to the space! Susan Serra, CKD, matched her matte black range with a bold black and blue floral pattern. At the end of every season, stock up on dish towels in the clearance section to truly maximize your savings so you’re prepared for next year!

36” Designer Series Induction Range

Photo Credit: Susan Serra, CKD

Want to be considered in our next decor roundup? Simply tag us at @veronaappliances on all social platforms or use #VeronaAppliances when you share your space! For more from projects, products, trends and news, follow us on Facebook, Instagram and LinkedIn or visit www.veronappliances.com.

Kitchen Suite “Double Dip” Rebates: Save Up to $1,550!

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Earn up to $1,550 on Kitchen Suite Packages with combined instant and in-store rebates!

  • Purchase a 4-piece or 3pc Kitchen Suite package (cooking, vent hood, refrigerator and dishwasher) and save $1,000 instantly. Save an additional $550 with a mail-in rebate!
  • Save $200 instantly on a refrigerator AND save $400 with mail-in rebate.
  • Save $200 instantly on a dishwasher AND save $150 mail-in rebate.
  • Save $600 instantly on a VEHOOD range hood.

OR

  • Purchase any refrigerator at full UMRP and save with $500 mail-in rebate.
  • Purchase any dishwasher at full UMRP and save with $300 mail-in rebate.

Offers valid from April 1, 2022 to July 5, 2022.